In the mid 1990s, he launched his first startup, getting an early start in digital marketing and first-generation social media, and served as CMO of GiftCards.com where he helped build the fintech company into a category leader leading a successful exit in 2016.

Carlos currently runs his own marketing consulting firm, The Machine, providing B2B and B2C brand strategy, marketing production and performance marketing services across digital marketing channels to early stage and mid-size companies in the technology, life sciences, and new media sectors.

Among Carlos’ major accomplishments is the creation of casual fashion with the Armani Exchange brand from ground zero. He also managed the Colombian Coffee brand, which became a Harvard Business School case study and was recognized by Fast Company Magazine who listed its fictional spokesperson, Juan Valdez, as one of the top 10 advertising characters in the history of advertising. As VP Marketing at Viacom in Europe, Carlos was part of the team that successfully launched the Paramount Network in 2012, now with a major presence in numerous countries, including the US.

Carlos has a B.A. in Communications from New York University and an MBA from Columbia University. He is bilingual in English and Spanish and proficient in French.